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Split the customer data into 2 or 3 groups. Run campaigns on the target group and measure the ROI based on A/B Testing
Use Marketing Mix Model to Allocate investment by channel and generate best ROI with the same spend amount
Calculate ROI per media channel and recommend the best for each customer segment
Estimate net profit over future relationship with a customer and identify the best acquisition channels
Predict customer churn in advance for proactive campaign planning and improved retention
Identify high-value customers and those with growth potential to personalize marketing
Instantly predict fraudulent transactions and proactively take action
Predict loan repayment and default rates for new customers
Use ML to recommend items, products, and experiences tailored to each customer
Detect data anomalies in real time and alert users to act immediately
Anticipate customer behavior using AI and offer personalized strategies for growth